Networking to Build Back Links to Your Web Site - Old and New Ways to Network
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Some may think that directories are a little outdated, but they can still have a positive effect on your traffic. Try submitting your site to DMOZ and other highly respected directories that allow free submissions. You may have to do a little research to find out which ones are the most reputable, but be patient. The work will pay off. Likewise, you may want to try some of the high-quality paid directories. Again, make sure you do your homework.
There’s nothing that says you can’t build your own directory either. If you’re really engaged in your field, you probably know of a lot of useful sites and online resources. Obviously you’ll include your own site in the directory – and there’s nothing wrong with deep linking to the important content and linkbait. You may be using it to help promote yourself and your site, but put the idea of being useful first and foremost. Then the directory itself becomes a form of linkbait, with visitors linking to it because they found it helpful.
Don’t be afraid to start looking at social search engines and other social sites such as Del.icio.us, Digg, and Searchles. Tag sites and stories related to the field your site covers. Try to tag really interesting sites and stories; if you engage the people who see your link, they’ll follow the trail back to your own site.
You don’t need to tag everything from your site – in fact, that would be seen in the community as spammy and too self-promoting. Think about the community’s interests. Full disclosure here: I’ve been participating on and off in the Searchles community since I reviewed them. I’ve found ideas for articles with their search engine, and I’ve posted links to some of the articles I've written (some, not all) that have appeared on SEO Chat. I’ve also posted links to Searchles that I thought were interesting and on-topic for the kinds of things I write about, in which I knew others in the community would be interested. It’s not scientific, but I’ve noticed increased traffic for the articles I’ve linked.
You don’t have to be the only one that’s tagging for your team. If you have created something that’s really outstanding, you might want to ask a few friends who are part of the same social community (or communities) to tag it for you. You could get your site seen by hundreds of people that way – and every surfer who sees and visits your site might link to it (I’m not saying they will, of course, but they might).
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