More Ways to Build Back Links to Your Web Site - Blog, Blog, Blog
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Search engines and visitors are attracted to your web site by fresh content. If you write a web log, or read them regularly, you know they’re a great way to make sure your site’s content is updated regularly. Blog entries also make excellent linkbait – if you do them right.
Blogs should be consistent; you need to post regularly. Your readers will know that they can depend on seeing new content from you and check back (or you can always set up an RSS feed). Blogs should also have excellent content. Don’t use it just to promote your site or specials (though that can be appropriate too); give your perspective of your field. Be interesting, be informative, be controversial, but above all, don’t be boring. Take Bob Parsons of GoDaddy; his blog is fun to read and makes you think even if you aren’t in the web hosting business.
If you’re going to blog, do as bloggers do: don’t be stingy with outbound links. Make appropriate mentions of other people and sites on your blog and link to them. You’ll find that lots of bloggers track who is linking to them and try to find out where their traffic is coming from, so they’ll notice you if you link to them. And if they notice you, they might check your site and/or blog, write about you, and link right back.
You should also comment on other blogs. I don’t mean the kinds of comments you see that all bloggers hate, that consist basically of somebody posting, in effect, “check out my site at (insert URL here).” I mean useful, insightful, relevant comments – the kind of comments that make other readers think “wow, who is this guy? I want to read more of his stuff!” This could give you the kind of direct traffic that will help make you less dependent on the search engines.
Here’s a small but useful tip: if you blog, tag your posts. It will make it easier for people who are interested in the kinds of topics you write about to find your blog. Blog search engines such as Technorati and others will reward you; you might also find your SERPs going up in Yahoo, MSN, and possibly even Google.
That brings me to one last point on this topic: if you do blog, you’ll benefit from getting your blog listed in a few of the blog directories. Again, it’s a matter of making your site easy to find. And isn’t that what you’re looking for after all?
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