More Ways to Build Back Links to Your Web Site - Think Globally, Act Locally
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Now I’m going to move a little further away from strictly creating linkbait and look at ways you can simply get links to your site out there. A lot of articles have observed that local search is on the rise, so even if your business is mostly online, you may want to try these tips to get yourself enmeshed in your local business community. Keep in mind that not all of them will work equally well depending on your part of the world.
If you’re based in the U.S., look into joining the Better Business Bureau. It’s a nationwide organization with local branches; visitors to regional web sites can look for businesses by key word. After you join, anyone searching for your line of business in your area will see a link to your site (along with a name, address, and phone number). It’s not exactly free in that you’ll be expected to meet certain standards, but it might pay off. I did a search on “florist” on my local BBB’s web site; only seven results came back. I can assure you, there are a lot more florists in the South Florida area; it’s just that only seven of them joined the BBB. Can you see how that might cut down on your competition?
Another good place to try to get to link to your site is your local Chamber of Commerce. You might have to do a little research, as these can be confusing; I discovered that chambers of commerce can exist at the state, county, and city/town level. There are membership fees, but once you join you’re listed in their members’ directory. In the case of the Broward County Chamber of Commerce, the directory is nicely organized by business category (accountants, bookstores, bakers, casino & gambling, etc.). Clicking on a category led to a list of members with their business names, addresses, phone numbers, links to their web sites, links for sending them email, and a description of the business (apparently written by the business owners).
You might also try to submit a link to your city and state government web sites as a resource. This could be more or less difficult depending on the governmental web site and the type of business you operate. Similarly, you might be able to get a link to your site on your local library’s web site.
These days “local” can mean more than just a geographical region. Think about the companies you do business with: manufacturers, suppliers, businesses who are your customers. Ask them if they would be willing to link to your site. (Some firms might be willing to do it if you say something nice about their company that they can quote on their site).
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