In an earlier article I explained why building back links to your web site is important. I also told you why the links must be from relevant sites. Finally I went over a number of ways to build back links. This article continues that discussion.
To provide you with a quick review, back links are important because Google and, to a lesser extent, the other major search engines look at back links to your site as “votes” saying that your site is relevant for particular keywords. The more relevant search engines judge your site to be, the higher your site ranks in the search engine results pages for those keywords. This makes it more likely for web surfers to see your site and actually pay it a visit.
You don’t want to have non-relevant links because the search engines will figure that you’re trying to get a high quantity of links to game the system. That’s called link spamming, and the search engines may penalize you for it. Your best bet is to build relevant content that people want to link to, which is often referred to in the SEO industry as “linkbait.” I mentioned some good examples of linkbait in my previous article, including lists, comprehensive “101 level” articles on a subject, and more; I even made some suggestions as to places where you can send your content that will lure people back to your site.
I’m going to dive back into our discussion with some advice that might help you if you’re still having trouble attracting visitors to your site, or getting them to do what you want them to do. If you want web surfers to link to your content, your content has to be worth linking to. While I gave plenty of examples of appropriate kinds of content, maybe it’s the look of the content itself, or your website, that is throwing people.
Link Trading 
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