Microsites for Affiliates and SEO - Top Tip
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Other areas I would look at would be my pay-per-click campaign if I am using one.
You can create microsites in order to bypass regulations that Google has implemented to prevent gambling advertisements within their results. These can be in the form of free games or guides that offer valuable information; the traffic can be given incentives to visit the regular web site to play. I can't give you an exact recipe because although I love to give information that reader can actually use, I don't want to give away the house, so to speak.
Here's they way I would handle the technical side of it though. First create your subdomain and add your content. Then create a sitemapsfile.xml in your robots.txt file. It should look like this: Sitemap: http://yoursite.com/sitemapfile.xml. All of the search engines are now accepting .xml as the universal file type for their spiders to crawl for indexing. Even Ask has gotten into the mix as they explain here. When you are creating your normal sitemap for the main site, you must be sure to exclude any path to this directory/subdomain as you do not want the two associated.
Next, create another sitemap.xml file and manually submit it through Google's Webmaster Central and the other search engines.
Another great benefit of doing this is that Google will see the subdomain as a totally different web site. So if you are ranking great already, this will possibly give you another traffic-generating page in the search results.
Did everyone read that? I said, this will possibly give you another traffic-generating page in the search results!!
I currently have clients ranking twice in the same search and in the top 10-15 twice.
This additional listing has resulted in an additional 5-20% added traffic.
At the end of the day the opportunities are endless using microsites. The SEO aspect alone makes it priceless to me. Spend a few days and a few dollars/pounds/euros to try microsites out. You won't be disappointed.
Gary R. Beal
Director of Search and Training
www.Stickyeyes.com
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