Microsites for Affiliates and SEO - If You Build it, They Will Come...
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Spend a day to build a microsite, optimize it for the search engines, and your traffic will grow exponentially. A microsite can cover various topics, but since I discussed this recently at a Gaming Conference I will offer a few suggestions related to this industry.
First off, I need to consider the audience demographics. Well, since these are all over the board I will need to look at several different angles. I will need to add elements that will create a desire for my end-users to revisit, or even better, bookmark my site or send a link to a friend.
I would probably build the page to resemble my vendor's page (with their approval of course), but I would add different areas that might instill loyalty like a community forum or blog. These areas serve "double-duty" as they will also create fresh, unique, keyword-rich content that will attract the search engine robots and add "trustworthiness" (per Google) to my site...Wow!
Next I would add a daily contest that will invoke bookmarking and viral marketing that people will tell their friends about -- especially if they win! After all, if you won £500, would you brag about it? To whom would you brag about it? Other gamblers, of course!
I would also add a section for the winners to post their stories on what led up to them winning. Technique? A dream? A fortune teller? This will keep people on your site, and bring them back to read more. I mean who doesn't dream about winning or maybe learning a special technique that a winner used?
Then I would add an area for Daily Tips and Tricks. I would also add an email notification option for these tips and tricks, as well as the daily contest with CAN-SPAM Act compliance built in. This will grow my email list and offer future opportunities for creating new traffic sources as well as additional money-making opportunities utilizing the email list for alternative offers.
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