Microsites for Affiliates and SEO - Microsites Today
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Thankfully vendors are loosening the cuffs and allowing affiliates to do more and more. They see that the value of the affiliate being able to create their own unique content far outweighs the added tasks created by allowing this access.
The problem I see, and am guilty of myself, is laziness. Why create an entire page when I can just write a template and populate my store via an XML feed? Why can't I just cut and paste or import their product descriptions? Why can't I just send
Super
Popular
Additional
Mailed offers? (Of course they are double opt-in-opt out!)
Well the truth is you can, and probably do, because it's human nature; it's the Path of Least Resistance, and my favorite technique. I mean let's face it mates, if there were robots that could do those painful, daily tasks like brushing teeth, shaving and haircuts, we would all have one.
Microsites are an incredibly HUGE tool for affiliates. You can have one website, but 20 microsites that have different offers and will attract your target markets. That's the minor benefit. The MAJOR benefit is that you can SEO the site, plus create your own communities that will grow your loyalty and viral marketing.
For those that slept through the last year or two, viral marketing is basically like Napster Bookmarking without Metallica's Lars whining in the background. You share your favorite places, via social bookmarking sites like Digg and Technorati, or a simple post on a community forum. The difference is that the forum is yours, and the bookmark is for your website.
In addition to these benefits, you have the opportunity to optimize your website for the search engines.
If I had a nickel (here I go again quoting my grandfather) for every time I contacted a vendor to offer them FREE SEO ADVICE only to have them shoot me down, I could afford that tooth brushing/shave-and-a-haircut robot.
Next: If You Build it, They Will Come... >>
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