Links: Frequently Asked Questions - What are the alleged new link filters in Google?

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It’s thought by many search engine optimization experts that Google has placed a dampening filter on new incoming links. When the link is first added, it doesn’t pass along full Google PageRank or link popularity value to the receiving page. Over time, as the link ages, it passes along increasingly more linking power, until it reaches its full transfer potential. The purpose of the filter is thought to be for discouraging the purchases of large numbers of incoming links.

Do the new link filters affect PageRank transfer?

The new link dampening filters apparently withhold transfer of available Google PageRank, and gradually increase the PageRank transfer over time as the link ages.

Are reciprocal links bad?

Reciprocal links are not as bad as thought by many people. If link exchanges are made between sites sharing similar themes and topics, the exchange is beneficial to both sites. The problem arises with sites that are unrelated to one another in any way, and the exchange is only designed to gain link popularity and PageRank transfer. There is no problem with finding link partners sharing a similar theme.

Who are the best link exchange partners for a site?

The best link exchange partners are other sites sharing a similar or complementary theme and topics to your site. Avoid sites that have no theme or topic relevance to your own site because they will provide little in the way of link popularity or inbound traffic.

Will link exchanges from lower PageRank pages hurt my PageRank or ranking?

Link exchanges should never be made with PageRank in mind. Whether exchanged with higher or lower PageRank sites, those sharing similar themes will enhance one another and not be hurt. Each page sends to the other, based on available PageRank, the amount available for transfer. Lower PageRank pages do not lower the receiving page’s PageRank. They enhance it, but to a leser extent. Over time, their available PageRank can increase. Keep in mind that the amount of green shown on the Google toolbar is not an accurate level of a page’s real PageRank. The actual amount could be entirely different.

Next: What is a natural link? >>
 

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