Link Trading: Good Idea, or Waste of Time? - Link Trading Decisions
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If you want to do a lot of link trading, you’re going to be sending emails to a whole lot of sites. It’s tempting to just start emailing at will and to accept every single offer that shows up in the inbox, but it’s not a good idea to do so. Be somewhat discerning with the link trading offers you receive, and make sure you know what sort of content is featured on the site to which you’re linking.
For instance, your site is all about child care. You agree to a link exchange with a child pornography site. However unknowingly, you now have that link within your own Web pages. That’s not exactly the sort of association you’d like to have.
It takes a little bit more time to explore a website for content, but the end result is worth it. When your own site’s reputation is at stake, don’t be afraid to do a little extra work. When it comes to link trading, there is one extremely important motto to remember: make sure you know what you’re linking to!
What’s it All Worth?
Five minutes here, three minutes there -- when you’re really serious about link trading, the time does start to add up. It takes a lot of emails to get a huge list of links for your site, and in the end you’ll end up with a single new page for your site. Link trading does offer a form of free advertising, but it’s highly unlikely you’ll notice any huge increase in traffic from this effort.
Why bother? If you have the time and the inclination, link trading is far from a complete waste of time. Any form of free advertising is highly desirable on the Internet, where so much is available to the traffic you hope to capture. There’s little risk in link trading (you stand the chance of losing time, nothing else) as long as you thoroughly investigate where each offer is coming from first.
Link trading can potentially boost your traffic -- slightly. When getting any form of traffic is the most sought-after goal of websites, anything capable of doing that is a good idea.
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