Link Trading: Good Idea, or Waste of Time?
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You know you’ve achieved a certain level of success with your website, or at least caught someone’s interest, when you open up your email to find a link trading offer from someone on another site. But is link trading even a good idea, or is it just a waste of time?
Link Trading
The idea of link trading is simple enough. You have a website and someone else with a website contacts you and asks about trading links. What does that mean? Basically, you put a link to their site on one of your pages, and they return the favor by doing the exact same thing for you. Many times, people who offer link trading deals will give you very specific links to use and even give you a separate link so you can see where your Web address will appear on their page.
All in all, it’s a pretty fair deal. You do something for them, they do something for you, everyone has what they want. But…what’s the point? It does take a little bit of time and effort to create links, after all, so what’s the appeal of trading with other sites when it really just creates more website work?
The Pros of Trading Links
Two words: free advertising. That phrase alone should get any website owner’s blood pumping. The more traffic you can drive to your site, the better. It stands to reason that if you have a whole lot of links out there that point people to your site, you’ll reap rewards in the form of page hits. That’s the idea behind link trading, and the goal of engaging in such agreements.
Why do it? For one, link trading is incredibly easy to implement. The website you’re working with will give you the exact link they want you to use, and in most cases won’t put any restrictions on where you’re going to put that link in relation to your own site. They’ll put one of your links on their pages, and then all their visitors will have the chance to explore your pages as well. Anything that could potentially boost Web traffic is a truly precious thing, and all you have to do is cut and paste simple code.
Through link trading, you’ll be putting many more links on your own site. Search engines like links and often give higher rankings to sites that have a lot of them. Simply having a lot of links on your own site can, however slightly, give you better search rankings -- which, again, means more traffic.
Next: The Cons of Trading Links >>
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