Link text, or 'anchor text,' as its otherwise known, has been a factor that has had a weighting in Google and other search engines for quite some time now... In this article, I aim at going a little deeper on the subject of link text... I will address how a webmaster can optimize their current internal linking. I will also provide a few tips on how to make sure for example that those linking to you are not just using your URL, but are using your keywords as anchor text, and will share with you some ideas on how to increase the number of internal keyword filled links on your own site.Link text, or 'anchor text,' as its otherwise known, has been a factor that has had a weighting in Google and other search engines for quite some time now. This boost in ranking, through links containing keyword rich link text, has been written about in forums and articles before.
In this article, I aim at going a little deeper on the subject of link text. I have noticed that within the last couple of weeks the weighting given for link text appears to have risen sharply. It is feasible now to, with absolutely no on-page optimization (pure flash or frame site), rank top on competitive terms, solely based on a high number of incoming links which use the ideal link (anchor) text to the site.
I will address how a webmaster can optimize their current internal linking. I will also provide a few tips on how to make sure for example that those linking to you are not just using your URL, but are using your keywords as anchor text, and will share with you some ideas on how to increase the number of internal keyword filled links on your own site.
Link Trading 
