Link Building Tips From Experts - Linking the Unlinkable
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Peter van der Graaf was faced with a very tricky SEO job. He had to optimize a porn site for "bukkake." Bukkake is an act of mass ejaculation on a woman's face, so he wasn't getting too many .edu and .gov links with content like that.
After a few links from other porn sites, he couldn't take it any further. Who wants to link to stuff like that?
That's when creativity struck and "Professor John Bukkake, facial dermatologist " came to the rescue. To get links and to rank for bukkake, Peter created a fictional professor with the name John Bukkake, and gave him his own professional-looking web site.
http://www.johnbukkake.com/
The site worked flawlessly. They got accepted into many directories with targeted anchor text and were on a roll. The next step was to try harder, more editorial links.
This joke worked better than planned so we wanted to try even harder links. We created some fake Bukkake research that confirmed that the chemical compounds in Bayer eczema treatment worked under certain circumstances. The result was astounding, we got a couple of great links from Bayer that also included the search terms we were focusing on.
The site got plenty of editorial links from around the web with the targeted anchor text "bukkake."
Redirecting Links
How did they turn all the link power to the porn site? With a cloaked 301 redirect.
A 301 redirect is when a visitor is redirected from one website to another, for example from www.site.com to www.anothersite.com.
A 301 cloaked redirect is when the visitor doesn't get redirected, but a search engine spider does. With John Bukkake, visitors saw http://www.johnbukkake.com/ , but search engine spiders saw the porn site.
This technique diverted link power from http://www.johnbukkake.com/ to the porn site, while keeping the old links intact, since they would be deleted if users found out the real intention of the site.
Again, this tactic is worth a warning: Google frowns on cloaking, and has been known to BAN sites that cloak, so you use it at your own risk.
Next: Links that Get Clicked? >>
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