Link Building Methods - Link Bait and Link Building (Page 4 of 5 ) Create lists of the best material on your topic. This will cause people to bookmark your page and possibly link to it. Lists include 101s (any number), best resources, best tools, best pictures, best websites, best blog posts, best experts, best whatever, top myths, worst whatever, and more. Find out what webmasters want. Contact webmasters and learn what they think the Internet lacks in the field. Create it and email them back with notification (and a possible request for a link). Most people are good-hearted, so they’ll give you the link. Did you find something new? Are you sure no one knows about it? Create a page on that topic and mail it to authorities in your field. If it’s worth what you think it is, you’ll get links from networks. News -- fresh, updated news get links as a rule. Posting news needs a commitment and a 24 hour watch for stories across the web. The web is HUGE and you can’t be awake 24 hours a day. Keeping track of news needs at least two people to monitor and post stories. So plan well before tackling the news niche.
Sometimes you can stumble into a hot story before everyone else does. Reaction is KEY. Be swift and email all news sites and authorities in your field; links will follow.
Entertain people. With everyone so busy nowadays, we don’t smile much. An article that can make people smile will get you some back links. Create controversy. Challenge views, propose new ideas. Putting pen to paper lights more fire than matches ever will. - Malcolm Forbes.
Check George’s Orwell’s Politics and the English Language to see how to challenge world views.
Blogosphere and Social Networks as Link Building Get a blog. But don’t have one just for the sake of having one. Share your insight. Use it to discuss industry events, knowledge and developments with fellow industry professionals. Head out to Technorati, learn who top bloggers are in your field and network with them. An insightful comment on their post, a suggestion or new idea will entice them to check your blog. They may subscribe and link to some of your good posts in the future. A referral from an industry authority is gold to your profile. Comment on other blogs. People love attention and as you give it, you will receive it, sometimes in the form of back links. If you know a lot about a sub-topic of your industry, create a blog about it. In SEO we have blogs on search patents, link building, keyword research and even robots.txt – all part of SEO, but focused on a specific sub-topic. Get some social media accounts like FaceBook, Twitter, Friendster and LinkedIn. As you pay attention to others, they will pay attention to you. Eventually they will follow a trail to your website and possibly link. Link to other blogs. Content management systems provide link trackbacks, so whenever someone links, blog owners are instantly notified. Even authority figures check their trackbacks to see what others say about them. They also use it as a brand management measure.
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