Link Building Methods - Buying Links, Text Ads and Sites

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10. Buy links. Google declared war against paid links, but smart link buying still works. Try to get links from content pages, as opposed to generic link lists. Content that surrounds a link is as valuable as the anchor text of the link. Stay away from link schemes. A reasonable proposition to a quality website works best.

11. Rent links from link brokers. Make sure to stay away from shady brokers and use trusted names: Text Link Ads, Text Link Brokers, Patrick Gavin. (no affiliation)

12. Buy websites. If you have a big a project, big client or deep pockets you can purchase quality websites for around $10,000 – $20,000 per site. Use domain power to pass pagerank to your site.

13. Sponsor a charity – they will link back to you. Make a donation to a charity, sometimes they link back to donors. Plus… you’ll feel good :-).

14. Search engines trust old, established domains with quality link profiles. It’s usually easier to purchase an old domain for a couple thousand dollars than to build a trust profile from the ground up. Search GoDaddy.com.

On-site Link Building

Google's mission is to organize the world's information and make it universally accessible and useful. - Google Corporate Mission

There must be a good reason for Google to show your website on the first page of search results to achieve its corporate mission.

To get to the first page of search results, other webmasters must link to you, and they need a good reason as well. So the saying goes: “Content is King.” With content as your king, it’s easier to get the Queen – links (or many “Queens,” since we men are like that).

15. Build a site with plenty of quality content. Quality content (as much as we hate that phrase) is still the king. Look at seochat.com, seomoz.org and seobook.com. More than half of their existing search visibility is due to quality content and voluntary links from other webmasters. Of course there’s plenty of SEO, but because those sites entice webmasters to voluntarily link to the content, those links helped them build strong brands and made them leaders in their fields on search engines.

16. Make a sexy design. A cool web 2.0 look with extreme features can entice links on its own.

Next: Link Bait and Link Building >>
 

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