How to Steal to the Top of Google, part 2 - Do not use your website name
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Let me tell you what you
do not do: do not buy text links with your website name. That's as bad as putting your website name in your title tag. When you buy the text links, what you want to use
is the key word/phrase that you are optimizing for!
You see, to Google it isn't only that you have the link pointing to your site, but also what the text of the link says. So if we are optimizing for "dog training," then we want our text links to say "dog training."
Not only that, but Google uses a variety of factors in determining your Page Rank (and therefore the rank you get in search results). Some of those factors include:
- Which websites link to you.
- The Page Rank of the website linking to you.
- The anchor text used in the link linking to you.
- Whether or not the websites linking to you are deemed by Google as authority websites.
It is true that precious few sites with a PR 7 or higher are not thought of as authority websites, but there are some.
At this point it is time to put our black clothing back on. It's time to go "stealing" our way into the top spot. What you want to do is, once again, bring up the search results for the term you are optimizing on. In our case, that's "dog training."
Open up a new window, also to Google. Now you want to type in "link:" and then the URL from the number one site. The results you get will tell you who is linking to that site.
You want to be linked from those sites as well. In other words, you are going to take what is working for that number one site and go one step better.
Here are some things to notice about our dog training example. First, the site is set up to obviously be an authority site. Second, notice who is linking to them and what link text is being used.
You want to make sure that your own site will be viewed as an authority website (which means plenty of content), and you want links to your website to say only "dog training" (or whatever your key phrase is). In other words, when you purchase your text links, you want the links to be on the phrase "dog training," and that's it.
Whenever possible, you want your site to be linked to from the same websites that the number one site is being linked to ... and then be linked to by a few others as well. In other words, you're going to "steal" who's linking to them -- become linked by those folks yourself -- and then get linked to by several other folks too!
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