How can your brand new website come out of nowhere and take on rival sites to become the number one result in Google for your chosen keywords or key phrases? It can be done; it starts with choosing the right keywords, then checking out the competition.
Before we talk about actually getting into the first 10 listings in Google, I think we need to first cover some exceedingly important ground.
You see, if you optimize the wrong keywords, you will likely never see results. It does you absolutely no good to become the number one ranked site for search terms people aren't using much.
Personally, I really like Overture's Search Term Suggestion Tool for figuring this kind of stuff out. I'm also very ambitious. To me, when I go after something, I want to go after something big. Maybe it's just plain greed -- or heck, maybe just plain laziness, but either way, I want to hit the top of something worth being at the top of.
So, I don't start with that tool. Instead, I first head on over to Word Tracker and get their completely free keyword report. It'll tell you what the absolutely most searched-for terms are.
I'm not interested in adult keywords, so I get the "adult filtered" version of the report. Taking a look at this, I see that "dogs" is the 43rd most searched-for thing on the planet.
Now that I have some idea of what I want, I take a look at Overture's Search Term Suggestion Tool. At this point, if you're smart, you do not try to become one of the top ranked sites for "dog" or "dogs." At 1,072,295 searches, this is going to be an exceedingly competitive and cutthroat term to try to break in with.
Besides, there are easier ways to "crack" these difficult terms (which we'll get into later in the series). If you scroll down a little, you'll see that "dog training" gets a whopping 109,510 searches. I realize that's only a little more than 10 percent of the biggie term "dog", but one hundred thousand searches a month is nothing to sneeze at. Especially when you figure that Google will get roughly eight times that number of searches. That takes you to very close to the one million searches a month mark.
Google Optimization 
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