How to Build Back Links to Your Web Site - Notify the Heralds
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There’s nothing wrong with tooting your own horn, as long as you do it in the right way. For example, there are some excellent places online where you can syndicate one of your articles. Recommended places include EzineArticles, GoArticles, iSnare, and others; do your research to find the good article sites. Many of their pages rank highly, and they’ll send you very good, highly qualified traffic.
Whatever your industry, it probably has an industry news site; even morticians have FuneralWire (no, I’m not making this up; it’s amazing what you can find when you use Google). Such a site is ripe for article submission. Likewise, if you know of any kind of informational site that covers your field, you can always submit your site to them for a review as a resource.
Journalists tend to be very busy, but if you send them a very well-written press release, taking the time to make it good and newsworthy, they might run your story with very few changes. You can email your release to bloggers and journalists that specifically cover your field; include a personalized message with the release to let them know why they might want to read it and cover your news. You’ll also want to send your release to PRWeb and other online press release sites.
This could pay off down the road as well. Keep an eye on the bloggers and journalists to whom you sent your press release, and see which ones pick it up. This way you’ll know who to focus on for your next release. You can even offer them exclusive news or content. These people love the opportunity to scoop the competition, but remember: it has to be genuinely newsworthy.
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