Establishing Link Popularity and Increasing Exposure - FFA and PPC Sites
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FFA sites, or free for all sites, will list a website for no charge. While listing here may be useful for promoting your website, the emails of FFA sites are often sold to spamming companies, and there’s a possibility that your inbox may fill up with junk mail. Hence, be careful as to which email ID you give on such sites. Also, some search engines demote the sites that are listed in a number of such link farms. Beware of such sites.
There are also paid listing sites. Some websites list your website under the popular categories for a certain fee per year. The popularity you can gain through this again depends on the popularity of the paid listing site. Thus, you should not rely heavily on such sites.
PPC, or Pay Per Click, is another common way of gaining popularity. Here, the advertiser is charged for every click a visitor makes. The charge depends on the keywords. The more common the keyword is, the higher you need to pay. Examples of PPC are Google Adwords and Yahoo Site Map.
This, of course, increases the hits for the website, but at a very high cost. Unfortunately, this works only for those willing to spend huge amounts on search engines, rather than invest time to improve the website through search engine optimization techniques.
One way to promote your website is through reciprocal links and link sharing. Spend time looking for relevant sites. The best idea would be to link to sites that can provide information related to your site. Suppose your site sells electronic equipment. You can link to sites that provide accessories. This can be a great help for the visitors to your site.
A reciprocal link to such sites is like providing mutual benefits for each site. Your site can help it gain good traffic and, in turn, you gain traffic from that site. This is a win-win strategy for both.
To gain good links, you first need to do some research. You can start with any search engine. Enter keywords that are in some way related to your website. Select sites that rank well and assess them.
A site's ranking can be determined by downloading the Google toolbar. The Google toolbar automatically shows the page ranking of every page you visit. Choose a site with a page rank of 4 or more.
Go through the details of the product they offer; go over the content, user-friendliness, and also the look of the site. If you find the website impressive, check the links available on that page. If you find it an appropriate site, you can move ahead.
Once you have selected a few sites you can link to, all you need to do is add a link to their website on your own page. Many websites may not link to you unless they find a link to their page on your website. You can then mail the webmaster and tell them that you really appreciate their site and would like to have a link on their page.
You must also inform them that you’ve already added a link to their website on your page and provide them with the address, so that they can personally check it.
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