Can You Get Penalized for Inbound Links to Your Site? - Conclusion
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In closing, there are some aspects of this topic that are still fairly “shady” in that there is very little conclusive evidence or documented discussion to fall back on. For example, there is the subject of redirect links. Could an unscrupulous webmaster purposely set up malicious redirects pointing to their competitor(s) in an effort to get them banned for violating Google’s terms of service? I have only done a cursory amount of research on this topic, so I do not feel qualified to offer any definitive assertions. However, based on the prevailing thought that Google does not want webmasters sabotaging other webmaster’s websites, I tend to believe that this technique (malicious third party redirection) would not work either.
Contrary to the countless sentiments that are expressed in the various SEO forums on the net, Google’s main priority is the relevance and objectiveness of its organic search. Because of this overarching priority, they will always take steps to ensure that individuals cannot artificially manipulate SERPs in a manner that would damage the relevancy, quality, and objectiveness of their search engine. Penalizing sites, by applying a negative impact on SERPs or by outright removal from the index based on inbound links would definitely conflict with their main priority regarding organic search.
So if you ask me, “Could they penalize me for an inbound link?” I would say yes. I’m sure that they have the technical capability for such an undertaking.
But if you ask me “Would they?” I would say no. It is not in their best interests.
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