Avoiding Dirty Tactics From Linking Partners - Protect Your Site
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Protecting yourself for all occasions
Avoiding the traps and pitfalls that await the unwary linker is an essential requirement of any careful website owner. While the overwhelming majority of your link partners will be entirely honest and any problems with your links will be unintentional, there are many people on the Internet completely lacking in scruples. Here are some steps you can take to avoid future problems for yourself and your online business.
While it seems like common sense, many website owners are so excited and anxious to find a possible linking partner that they throw caution to the wind. You simply don't accept every offer of links that comes along. Remember, many of these sites are going to be tacitly recommended by you, as their links will be found on your site. Check them out first. Link later.
Go to their sites. Examine their link pages. Check the Google PageRank. If it shows a PageRank 0, check out the possibilities for that level. If the page is orphaned or set to not be crawled by spiders, you don't want to have anything to do with that site.
In fact, Google could even have them under a penalty for cloaked pages and hidden text. Hit Ctrl-A and highlight the entire page, checking for that possibility.
Look over the links on the page. Are they theme and topic related to you site? As you know, properly themed pages carry much more link value than non-themed pages. In fact, you could even be looking at a situation, where you provide the link from a well-themed high PageRank web page,to one where there is little value to be passed along. That is not really a helpful trade to you.
You may find a partner who wants proper anchor text, but isn't interested in using yours. Ignore those partners too. They don't offer fair exchanges. To enhance your chances of receiving strong anchor text, simply provide the already written coding, complete with keyword phrased link text. That action usually solves the problem either way.
Finally, if a potential link partner doesn't provide value to your own site's visitors, it's not a site you want to work with anyway. Think of value for your visitors first and foremost and you won't go too wrong.
Conclusion
In link exchanges, as in life, not everyone is entirely honest or exactly as they seem. Check out every possible link partner. Actually visit their website and examine how it can work with your site.
There are many dishonest practitioners of shady linking tactics on the Internet. Make certain that you don't become part of their schemes.
No link is worth that trouble.
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