Avoiding Dirty Tactics From Linking Partners - Identifying the Problem
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Identifying the Problem
If you are like most website owners, you want to increase your number of incoming links. The additional links will enhance your rankings in the search engine results pages (SERPs). To varying degrees, all incoming links will provide a boost to your Google PageRank. It's quite understandable that webmasters might want to enter into link exchanges with other online business owners.
The problems arise when not everyone is entirely honest in their dealings. Many less than lily white webmasters will use any number of unethical linking techniques to prevent providing you with the promised benefits. It's best to know the possible underhanded tricks that some unscrupulous website owners will utilize against you and what you can do to prevent being cheated.
Not all of the techniques mentioned here are evil in and of themselves. In many cases, they are legitimate website building methods. What we are concerned with here is their use in supposedly fair exchanges and agreements with link partners. By agreeing to be an honest link partner, it's implicit that both parties supply fair and equitable exchange. These questionable techniques cause the agreement to favor one side, either very heavily or even completely.
Don't concern yourself that I'm providing ideas to unscrupulous webmasters. The dishonest ones already know every single one of these underhanded tactics, plus many more besides. They are getting nothing new that they won't readily use against you at the earliest opportunity. What you need to know are the possibilities so you can avoid the pitfalls.
Whether to avoid sending you traffic or to ensure no Google PageRank transfer, there are many shady tactics frequently used by the link partners from somewhere well below Heaven. You need to know a few of the dirty tricks employed by many dishonest link exchange partners.
Forewarned is definitely forearmed.
Next: Frequently Encountered Unscrupulous Tactics >>
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