Avoiding Dirty Tactics From Linking Partners
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Avoid the traps and pitfalls of unscrupulous website owners who say they will participate in a link exchange with you then renege on the deal. Wayne Hurlbert offers expert advice on how to save yourself from becoming a victim of their tactics.
It's a nightmare scene for any webmaster. For example, Johnny found a website owner who wanted to exchange links, to help one another with traffic exchange and perhaps a boost in the search engines. Johnny and the evil webmaster even had sites that complemented one another by sharing similar, but not competing, themes and topics.
It looked like a great arrangement for everyone involved. Unfortunately, it didn't work out that way. Johnny's link trading partner didn't play fair. Their site's alleged return link was worthless at best, and perhaps was even doing real harm in the search engines, at worst.
When Johnny checked for the link back to his site, he couldn't find it on the evil webmaster's link exchange page. It wasn't anywhere to be found. Johnny checked the page and discovered the link was hidden. The page didn't display the link at all, as it was turned into hidden text.
No wonder, thought Johnny, that he wasn't getting any traffic from that site. How could he? No one could ever find his supposed link. It was invisible.
The link trading partner was eventually banned from Google, for many other uses of hidden text on his website. Johnny was assessed a penalty for linking to what Google considered a bad neighborhood.
Johnny was the victim of one of many dirty tricks employed by unscrupulous website owners.
Don't let that happen to you.
Next: Identifying the Problem >>
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