Be sure to remember to add that link back to your website. As with all incoming links, it’s expected the link anchor text contains your most important keyword phrases. There is another possible benefit available in this situation, however. Within the link text itself, there is an opportunity to aim directly at the target market segment reading the article.
Alternative anchor text gives you another set of important keywords, to attract potential customers and gain added search engine value. Remember, the goal of the article is primarily visitor traffic, with the search engines only a secondary concern.
Trading articles is a great way for two webmasters to help one another, and receive some very tangible benefits. It’s a true win-win situation for everyone.
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