Article Swapping and the Art of Visitor Acquisition - Write the Article
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It’s important the exchanged articles are relevant to both websites without being blatantly self promotional. The best traded content fits seamlessly with the information already appearing on the receiving site.
Returning to our example travel site can contribute information on honeymoon trip planning to a wedding site. The returned article can recommend techniques of working with newlyweds as a target travel market. Both websites receive important fresh relevant content, with value for both their visitors and for the search engines.
Be sure to add a brief author’s biography, and a short unbiased description of the home website. Providing impartial information, along with the article, provides more credibility than marketing copy. There is plenty of opportunity to convert the visitor traffic to customers when they click on the link to your site.
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