Adding Theme Relevant Content And Links - Blogs and Content Relevance
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The primary benefit of maintaining a blog is the regular infusion of fresh theme related content to a website. Either as a cross linked stand alone blog, or with the postings sent by FTP to the main business website, a blog provides abundant content. Since the posts will be mainly about the business and related industry topics, all of the content will feature that highly sought after relevance factor.
Blog posts can be written about industry news and events, new company products, marketing campaigns, public relations efforts, and general conversations with current and potential customers and clients. The flexibility of blog topic options is very wide and usually highly relevant to the content of the site.
As the fresh content, in the form of blog posts, is added to the site, the overall number of website pages gradually increases. Google and the other search engines tend to prefer larger sites over smaller ones. This makes sense, as Google is rewarding what it considers to be authority sites and hub sites. Both categories require larger numbers of pages to achieve.
While some exceptions to that rule do exist and find their way into the SERPs, the tendency is for larger sites, especially those deemed by Google to be authority or hub sites, to achieve better search engine rankings. This is especially true when the added content is both fresh and theme related. Blog posts fill that bill quite nicely.
Because of the high comparative frequency of blog posts being added to a website, the search engine spiders visit a site more often. That regular and frequent reindexing tends to raise a site’s rankings in the search engines. Google almost certainly provides a boost to frequently and freshly updated sites. Blogs are updated so frequently, often on a daily basis, that the maximum fresh content bonus is usually applied. Sites featuring a blog component definitely have a head start in the SERPs, thanks to frequent updating.
Each blog posting has an individual title. By placing keywords in the post title, a powerful search engine ranking boost can be achieved. The posts are often, but not always, archived by post title, making good titles very important. With many blog hosts using the titles as part of individual page URLs, some added benefit is also achieved. Be careful to place the keywords early in the title as the URL will often abbreviate the post title.
The regular blog posts are usually right on the site’s main topics and themes. As a result, the posts also tend to be very rich with the site’s most important keywords and keyword phrases. Along with Google, heavy keyword rewarding search engines like Yahoo! and MSN Search rank sites with blog components very highly.
Because of the powerful and frequently updated themed content, many blogs are moving toward authority site status for their most important keywords. Some blogs have already achieved that exalted level, demonstrating the power of blogging.
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