Adding Theme Relevant Content And Links - Who's It For?
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Businesses in almost every industry can benefit from the blog boost in the search engines. There is little doubt that all websites will receive a healthy injection of relevance, simply by posting regularly to a business blog. Since the posts will be on topics related to the overall website theme, and incoming links will arrive from similarly themed blogs, relevance is an obvious and natural result.
In the early days of the Internet, it was thought that related sites would link naturally to one another. Little thought was given to placements in the various search engines at first. It was generally agreed that good content would attract natural related incoming links from similarly themed websites. The fact of the matter is that what was being described is currently happening with blogs.
Blog posts are generally written on one, but just as often on two, three, or even more related topics. If the topics are not related, they become so by virtue of there being a large number of posts on those formerly unrelated topics. On occasion, the unrelated topics will even appear in the same post. The important aspect of the blog is the overall development of powerful theme relevance.
Bloggers are also free and generous linkers. By regularly linking to interesting blog posts, bloggers provide value to their own readers by offering them the best of other bloggers. These added incoming links provide additional Google PageRank, in addition to boosting search engine rankings.
The clickable links are often rich in the receiving blog’s most important keywords, and are contextually surrounded by theme related content as well. This combination of strong link anchor text and theme relevant content gives the blog exactly what the search engines are seeking. The Google algorithm could have easily been written with blogging in mind.
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