With all the hooplah about blogs, one would think that everyone would have one. But that's not always the case. See why adding a blog to your website will help you move up in SERPs, and how you can monetize this powerful tool.
The most recent Google results, whether involving incoming links, Google PageRank levels, or positions in the search engine results pages (SERPs), include one common denominator. That similarity lies in the value that Google is placing on theme and topic related content. The watchword of the day, in the land of Google, is relevance.
The Google algorithm, which is the mathematical calculation that determines a site’s position in the search results for any given keyword or phrase, has been revised to stress the importance of relevance. That importance not only affects the search results that are found in the SERPs, but in Google’s PageRank and link valuation formulas as well.
With the need for more relevant content and linking partners, website owners are looking for a possible solution. The requirements for help include theme and topic relevant content and linking partners who are also theme and topic related. While there are several ways to achieve relevance, one such method is adding a blog component to your website.
Blogs are regularly updated postings of information, usually related to the theme of a website, which include incoming and outgoing links on the same topics. Once thought to be merely online journals and diaries, blogs have moved far beyond the personal realm and into the world of business and information. Blogs are becoming an important component in many business owners’ toolboxes for marketing, public relations, and search engine optimization.
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