Website Themes: How to Play a Happy Tune - Conclusion
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Many search engine optimization experts believe that Google considers the theme, or topic of each individual web page, and perhaps of the website as a whole. In either case, you can consistently theme your website for the benefit of your site users and the search engines.
By continually adding on page and off page content and links that are related to your website’s main subject matter you can take advantage of any theme consideration from Google. By using keyword rich content, and link anchor text, you can make certain your web pages stay on topic.
By adding additional content, your topic’s range can get ever wider, attracting even more incoming links from related websites. Some links may even be from competitors and their linking partners.
As more outgoing and incoming links to and from your site’s pages appear, your site moves along the highly desirable path toward becoming a hub or an authority site.
Keep thinking in terms of your website’s themes, and you will be singing a happy song.
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