Website Themes: How to Play a Happy Tune - How Can I Tell How Google has My Site Themed?
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One thing you will want to know for certain is how Google looks at the theme of your entire website and at your individual web pages. It is thought by some experts that Google considers only individual pages for themes. Others believe the entire site is examined as a whole. Either way, you can theme your individual pages, and your entire site, to the benefit of your visitors and to Google.
Your main keywords, and perhaps your secondary keywords on the page, are important to Google for themeing purposes. Because Google’s algorithm strives for search relevance, it wants to discover the main topic or theme of your web pages. If you are on topic, for your site, your themes should be fairly easy to assess.
Google Adsense is a good indicator of what Google thinks is a site theme. The sites recommended as similar by Google, are sites Google believes are on your site’s main theme. If a quick glance at Google’s Adsense shows little correlation with your site’s main subject matter, you might have a theme discovery problem.
A theme discovery problem for your site, means that Google’s computer algorithm is not entirely certain, about the subject matter of your website. Your site content, both on and off page are not related to one another. A cause of some theme problems can be reciprocal links to entirely unrelated websites.
It’s thought that links to and from related and complementary websites are given more weight by the Google calculations. For example, links to and from two sites in the poultry industry would be considered a closely matched theme. A poultry site, with links to or from a football page, would be less likely to be seen as themed together at all.
To a large degree, logic and common sense would be a major determinant in a site’s theme.
Next: How Can You Better Theme a Website? >>
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