When you think in terms of themes for your website, you have to consider many on and off page factors. They include the type of content and keywords, used in the on page copy, and in the anchor text used off page.
Themes are important in your linking practices, with other websites and blogs. Sites that feature similar or complementary subject matter to your site are important in that regard.
Utilizing appropriate theme planning will help your site gain both Google PageRank and top positioning in the search engine results pages (SERPs). A properly themed website can also speed your site to the top of the charts as a highly coveted authority site.
Get your themes playing the right way, and you will certainly be whistling a happy tune.
What is Website Themeing?
Themeing your website involves keeping links and content on the same general topic. A properly themed site can eventually become an authority site, based on that strong emphasis on focus.
When considering the theme of a website, you have to consider what the main topic of the site is all about. If it is, for example, a travel site or a real estate site, the main topics or “themes” found in the site content will concern the various facets of travel and of real estate, respectively.
There is some evidence that Google is seriously considering site themes for both PageRank and search engine rankings. The Google algorithm considers on and off page content that is similar to that of a site to be important. Both on page and off page content and links are taken into account for themeing purposes.
For example, if a site is a travel site, Google expects the on page content to be concerned with travel, in its various forms and issues. The algorithm also considers off page anchor text to be an important part of that theme as well. If the link anchor text reads about travel, it is themed properly.
The sites linking to your site, and those linked out from your site are also considered for theme relevance. If your travel site is linked to a pet store, it might not be thought of as linked. If the pet store linked to a page about travelling with pets, the page would be themed well for both sites. It appears that both the linking page and the page being linked to are both considered for themeing purposes.
One thing you will want to know for certain is how Google looks at the theme of your entire website and at your individual web pages. It is thought by some experts that Google considers only individual pages for themes. Others believe the entire site is examined as a whole. Either way, you can theme your individual pages, and your entire site, to the benefit of your visitors and to Google.
Your main keywords, and perhaps your secondary keywords on the page, are important to Google for themeing purposes. Because Google’s algorithm strives for search relevance, it wants to discover the main topic or theme of your web pages. If you are on topic, for your site, your themes should be fairly easy to assess.
Google Adsense is a good indicator of what Google thinks is a site theme. The sites recommended as similar by Google, are sites Google believes are on your site’s main theme. If a quick glance at Google’s Adsense shows little correlation with your site’s main subject matter, you might have a theme discovery problem.
A theme discovery problem for your site, means that Google’s computer algorithm is not entirely certain, about the subject matter of your website. Your site content, both on and off page are not related to one another. A cause of some theme problems can be reciprocal links to entirely unrelated websites.
It’s thought that links to and from related and complementary websites are given more weight by the Google calculations. For example, links to and from two sites in the poultry industry would be considered a closely matched theme. A poultry site, with links to or from a football page, would be less likely to be seen as themed together at all.
To a large degree, logic and common sense would be a major determinant in a site’s theme.
When you set up a website, it’s a good idea to have a goal for that site in mind. Having a specific goal, and an idea about how the site will be developed on page, and linked off page, will pay huge dividends.
A Link Development Plan
A link development plan that targets similar and complementary websites, will work best to theme your site. The ultimate goal is to theme your site to reach the much sought after authority site status. To achieve a strong theme level and ultimately authority status, a sound linking policy is required.
The chosen linking policy will link out to sites that are on similar topics to your site. By providing benefit to your visitors, you may also gain favor from Google’s algorithm. While it remains debatable if linking out benefits a site, it is known that both hub sites and authority sites are partly built through outgoing links. It appears to be the case, that linking out to similarly themed sites, will take your website a long way toward building a hub site. The same linking out would also work for developing an authority site.
Make certain that all of your link anchor text is themed to your site. That shouldn’t be too hard. What are needed as well are linking partners who share your website’s themes. If you can get a link from a competitor, which is the most difficult to do, it is very helpful. At first glance, it might not appear to be a great idea. However, with themeing and a long-term goal of achieving authority site status, it is ideal for you.
Your competitors links are still helpful for you to study, however. Try to get links, or at least reciprocal links from them too. By their being link partners with your competitors, they are already themed to your site.
Widen Your Content Keyword Base
Add lots of fresh keyword rich content pages to your site. By gradually widening your content keyword base, your site will be themed for even more keyword phrases. Be certain to theme each page with unique title tags as well. Google will understand the title tags are the main theme of that page, provided they match the main keywords on the page.
For example, with a travel site, adding pet travel content pages will theme your site for pet sites. By discussing cruise wear, you are themeing your site for clothing and footwear. The continual addition of fresh content adds even more themes to your site. More pages of content also works toward becoming an authority site in your industry.
Add a Blog
The addition of a blog (short for weblog) to your site makes the addition of themeing very easy. Simply by writing a fresh blog post entry, a link or group of links can be placed entirely within the keyword context of the page. Because of the ease of adding new blog posts, adding new themes to a website can take place almost immediately.
The generous linking practices of blog writers (called bloggers) adds large numbers of well themed incoming links to your site in a hurry. Bloggers tend to freely link to articles, blogs, and traditional websites of interest to their readers. Often, blog links are placed right in the text of their regular blog posts and contain powerfully themed link text.
A hidden advantage of the blogger’s choice of link text is the variation from link text you would ordinarily utilize. The change in link text, while remaining within your site’s theme, helps to avoid any potential link text over optimization filters.
Many search engine optimization experts believe that Google considers the theme, or topic of each individual web page, and perhaps of the website as a whole. In either case, you can consistently theme your website for the benefit of your site users and the search engines.
By continually adding on page and off page content and links that are related to your website’s main subject matter you can take advantage of any theme consideration from Google. By using keyword rich content, and link anchor text, you can make certain your web pages stay on topic.
By adding additional content, your topic’s range can get ever wider, attracting even more incoming links from related websites. Some links may even be from competitors and their linking partners.
As more outgoing and incoming links to and from your site’s pages appear, your site moves along the highly desirable path toward becoming a hub or an authority site.
Keep thinking in terms of your website’s themes, and you will be singing a happy song.