Website Themes: How to Play a Happy Tune
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When you think of themes, you usually imagine hearing the sound of the music announcing the beginning of your favorite movie or television program. While those melodies may be pleasant in themselves, a properly themed website can play even sweeter music for you and your business.
When you think in terms of themes for your website, you have to consider many on and off page factors. They include the type of content and keywords, used in the on page copy, and in the anchor text used off page.
Themes are important in your linking practices, with other websites and blogs. Sites that feature similar or complementary subject matter to your site are important in that regard.
Utilizing appropriate theme planning will help your site gain both Google PageRank and top positioning in the search engine results pages (SERPs). A properly themed website can also speed your site to the top of the charts as a highly coveted authority site.
Get your themes playing the right way, and you will certainly be whistling a happy tune.
What is Website Themeing?
Themeing your website involves keeping links and content on the same general topic. A properly themed site can eventually become an authority site, based on that strong emphasis on focus.
When considering the theme of a website, you have to consider what the main topic of the site is all about. If it is, for example, a travel site or a real estate site, the main topics or “themes” found in the site content will concern the various facets of travel and of real estate, respectively.
There is some evidence that Google is seriously considering site themes for both PageRank and search engine rankings. The Google algorithm considers on and off page content that is similar to that of a site to be important. Both on page and off page content and links are taken into account for themeing purposes.
For example, if a site is a travel site, Google expects the on page content to be concerned with travel, in its various forms and issues. The algorithm also considers off page anchor text to be an important part of that theme as well. If the link anchor text reads about travel, it is themed properly.
The sites linking to your site, and those linked out from your site are also considered for theme relevance. If your travel site is linked to a pet store, it might not be thought of as linked. If the pet store linked to a page about travelling with pets, the page would be themed well for both sites. It appears that both the linking page and the page being linked to are both considered for themeing purposes.
Next: How Can I Tell How Google has My Site Themed? >>
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