Using Analytics to Understand Your Readers - A Basic Profile
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A basic profile should look like this:
User location: Ontario Canada
Interests: Technology, Graphic design, Art, 3D modeling, Painting techniques
Other sites they are likely to visit: www.moma.org, www.deviantart.com, www.blender.com, www.freelancegraphics.com, etc.
Posts most likely to visit on my site: -List of URLs-
Of course, you should base this profile on more than just one or two users. For a smaller site a sample of 10 will do.
What should I do with conflicting data?
If you find in your sample that you have two widely conflicting groups, you may think that you have a problem. You may even think that you can’t make a profile. You would be wrong.
What you have is a good thing. It means that your site appeals to a wide range of readers. Let us suppose that you run a finance site and you have a dual user group. One group is in its 20s, and they are interested in your budget how tos and financial basics posts. The second group is older, maybe 40s, and they tend to focus on your news posts and market analysis. How can you put that in one profile? You can’t; you are going to have to make two profiles.
Now that you have your profiles, you can create content that will help your site to grow and keep your readers coming back for more. If you are ever in doubt about a piece, you can just go back to those profiles and ask yourself, “Will this reader find the content useful?” If the answer is not a Yes, then you should probably ditch this idea in favor of more useful content. Always tailor to your market, and you will do well with your site. Fail to evaluate, and your results could be random.
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