Top 10 Steps To 10,000 Visitors Daily In A Year - Tips 5 through 3

(Page 4 of 5 )




5. Content -- I know I said this was also number 10. Now why would I mention it again? Perhaps it is the single most important thing any website owner or would-be Internet business czar can do to drive targeted traffic to their website. Write, write some more, then when your wrist hurts and your head hurts, write even more. Make sure when you write that you're writing as if talking to a friend. Oh, and don't toot your own horn so much, but tell the user what you do for them in exchange for what it is you seek from them. It's much easier to pry open the purse of a friend than the wallet of an uninspired user.

Make sure you are writing keyword enriched content for your website. Keyword enriched means using your keyword term about three (3) to four (4) times per page of content. Since most pages will only be able to rank on the Search Engine Results Pages (SERPs) for two keyword terms, concentrate on writing about the two terms that match the content theme and your traffic goals. Try to churn out one new page everyday. Page length should be between 500 and 750 words. Search engine spiders cannot store much more than that per page. If your content is over 1000 words, try to add a few hundred more words and then split it into two pages. Content is King!

4. Optimization -- This point covers the basic search engine optimization of your website's pages. Use you primary keyword term and two secondary terms at least once each in the following areas, no matter which engine you target: title tag, meta description tag, meta keywords tag, URL, folder name, file name, and one time each in the image alt tags of the top three images on your page, three to four times in the page content 2 at the top, once in the middle and close to the bottom of the last paragraph of content.

Use the keyword terms as anchor links to other pages on your site or to other well-ranked authority sites in your industry. Use it in your head line tag, once in bold and once in italic font. You can even go so far as to underline the keyword terms one time on each page. Try to do this in areas where your sentences start to meld together as one on your pages, to make the readers eyes scan your content more efficiently.

3. Putting it all together -- When you are finally ready to put your website online, bring in all of the pieces you have put into place. Upload all of your pages to your server. Make sure to include your robots text file, and check that any htaccess changes you need to make are done. Once your site is online, navigate through every page. Be sure to check that none of your links are broken. Test your forms to ensure they work correctly. Also make sure email sign ups come through to your in box.