Top 10 Steps To 10,000 Visitors Daily In A Year - Tips 10 through 8
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10. Content -- Before you select a domain name you should be writing content. What should you write about? Write about what you know and/or love. If you are a stockbroker then write about stocks, what they are, how to buy them, how to sell them, how to trade them, stock tips, and stock myths, and once you think you have enough material for a nice website, stop and write double what you have. Remember that content is king, information is power, and Google loves content, so you can never have too much content.
If you start writing content before taking the steps below you will attain your goal of driving traffic in the future. Adding content is the best overall step a webmaster can take when setting out to build an online business. Consider where you will use your content. Some is best used on your website, of course; however you can also use content to give away as articles with anchor text links back to your site. This is an important step in viral marketing.
9. Your website domain name -- Before you rush off and buy a keyword related domain name, try to remember that you also will be building a brand name or corporate image. While www.my-website-is-a-work-of-art.com is good for attracting the search bots to your keywords if you are an artist with a website, will people remember how to type that into a browser correctly? More importantly, will anyone remember the name? If the keyword term in the URL is something that you really want, it is better to build keyword-related directories and use those terms when naming your files. Your brand is your image.
8. Hosting -- This seems like an easy choice, but in reality it is not. Your Web business should be on a dedicated server, but many new businesses cannot easily absorb the cost. If you must share space on a server try to find a hosting company that will assign a unique Internet Protocol (IP) address. Regardless, you must have all your website files on some form of backup media. I can't emphasize this strongly enough. If you store your files anywhere on the server and it is destroyed or confiscated, your business will no longer be open for business -- and no one will know when or if you will be back. If your e-mail address is tied into the service, make sure your customers have a back up e-mail address at which to reach you.