Themes in Content: Hub And Authority Sites - Making the Themes Play Beautiful Music for You
(Page 3 of 4 )
By understanding the importance of theme based content to your website, you can make its principles work for you in the search rankings. The place for any website owner to begin the examination of site themes is taking an overall view of the site’s subject matter.
Looking closely at the topics under discussion at the site is the first step. Start by determining what areas of business and information are the site’s principle subjects. For most business websites, the main theme area is the company and its products and services. Often, sites will provide additional information on related topics, as a service for visitor traffic. Those subjects are also themes for the site.
A large site might have many interlocking, and mutually supporting themes and topics. By means of adding more relevant web pages and links to the site, the important authority site status can be achieved. Note that the many topics and themes are related to one another in some way.
For example, a section on flowers, one on local churches and other houses of worship, and one on limousines, would collectively add relevant theme support to a wedding site. Links to and from other sites, covering the same topics would also add theme related value to the site.
When adding incoming links from theme related websites, be sure to ask for keyword rich link anchor text. Link anchor text is the wording that appears on a clickable link to another website. Anchor text is one of the most important components of the search algorithms and easily the most important off site content consideration.
Often, the sending web page will only use the business name, but many will use your requested keywords instead. Don’t hesitate to ask for it. You can even offer to supply the copy and paste html script. You might be pleasantly surprised with some powerful keyword anchor text that will provide a powerful boost in the search rankings.
Along with the upward bounce in the search rankings, a relevant web page will pass your site some extra Google PageRank. That extra influx of PageRank will score well, as part of the Topic Sensitive PageRank alterations to the Google PageRank formula.
The new calculation method makes theme related links even more valuable than ever before. Along with the link popularity boost in all of the search algorithms, Google provides an additional jolt to the site’s rankings with the PageRank portion of its algorithm.
Next: Towards the Sweet Sounds of Authority and Hub Sites >>
More Google Optimization Articles
More By Wayne Hurlbert
