The Sandbox Effect: Not a Nice Place to Play - Keeping the Sand Out of Your Shoes
(Page 4 of 4 )
Since being placed in the Sandbox is inevitable, the best thing to do is prepare for the inevitability. Your goal is to lessen the damage, along with using the time to your best advantage. To keep the Sandbox filter from causing severe harm to your online, and even your offline business, be certain to plan ahead.
One technique, to avoid spending too long in the sand, is to purchase and register a domain name and park it. By placing the domain on a parked basis, some of the sand time will be run through the Google hourglass, by the time your site is ready for launch. During the time period of your parked domain, you can be preparing content when your site goes public.
Plan the time of your website launch to have the Sandbox time period passed when your site is needing high search engines rankings the most. If your site is a retail site, the last thing you need is to be filtered during the Christmas holiday shopping season. Plan for entering the Sandbox by putting your site live at least three months earlier than expected. By doing so, the dampening effect will already have been removed, in time for the busy retail season.
Carefully timing your website launch date is important for all seasonal websites. If it's important that your site be topping the SERPs, during a special time frame, take the Sandbox dampening period into consideration.
Conclusion
Google has placed a dampening filter in its search algorithm, which holds back new sites for three or four months, following the initial fresh site bonus.
The so-called Sandbox Effect places new websites into a brief moratorium, where they will not rank well, if they appear at all, in the SERPs.
Because the Sandbox appears to affect every new website, the onus is on the webmaster to plan for it happening to them. To counter the Sandbox, website owners are encouraged to carefully select their launch date to limit the damage.
During the sojourn in the sand, a tremendous opportunity exists to add content and incoming links to your website. That time period affords you the chance to find additional links, optimize your site, and submit to the many Internet directories.
With a little planning, and using your time in Sandbox hiatus wisely, your site can burst forth from the filter to the top of the rankings for your keywords.
The Sandbox appears to be a reality. You must be prepared to dig in that sand to help your website.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
/ 32 
