The Google Search Optimization Truth You Aren`t Being Told
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Personalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.
In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my "State of Marketing Address" I discuss at some length how the focus in 2012 is going to have to change.
There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has been the case for quite some time. The new "Search Plus Your World" results on Google make this situation far worse.
In fact, I can make almost anyone's website show up on page 1 for a given search result on their computer -- at same time that on mine, their site might be buried on page 10, if it shows up anywhere in the results at all.
However, now that I've just said that, let me also say that you can dramatically improve your chances for ranking well no matter who does a search for a relevant phrase (or where they do it). Yes, while it is true that, with the highly variable nature of Google search results, you have no idea where you will show up, you can certainly "stack the odds in your favor" that you'll show up quite high in the search results.
What's interesting with all of this is that the new "search plus your world" feature, at least for the moment, makes getting your site ranking well for everyone easier than ever. Google is showing that lots of "+1s" will rank well, and those are fairly easy to get. Take a look around the articles here on SEO Chat, and you'll quickly see that Google seems to be giving preferential treatment to Google Plus pages (especially if they are named the same as a search phrase).
In fact, it is rapidly looking like those have more weight with Google than even links. This means that businesses are likely to start working hard to get them. Furthermore, local businesses will be well served by doing everything they can to make sure they are added to as many circles as possible.
These connections look as if they will heavily drive the results listings for ALL users. The more +1s and the more connections a given business, page, etc. has, the better its rankings are likely to be.
What's interesting is that if you go to fiverr.com, it's pretty easy to find people that will get you hundreds of +1s. Now you need to be smart about this. Getting hundreds of +1s to a page that doesn't even have that much traffic is going to raise red flags and probably won't help much.
That said, imagine for a moment combining the idea of getting a bunch of +1s with a Google page. This is proving to be a rather rapid mechanism for getting on the first page (or even on the ever important first three results) in a startlingly short period of time.
The best part is that these rankings appear to hold even for people without Google Plus accounts, which is a testament to how strongly social factors are being weighted in the newest Google search algorithm.
Google Optimization 
