Testing Keyword Use in Title Tag as a Google Ranking Factor
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This is the second part of a three-part tutorial that examines and verifies ranking factors for the Google search engine. If you want to make sure that your SEO efforts for your web site will be meaningful and give it greater visibility in the most popular search engine, keep reading.
In the first part, we verified several important link-related factors. These included keyword-focused anchor text in backlinks and link popularity (quantity/quality of links) as well as the diversity of link sources.
It has been shown that a high quantity of links alone cannot help your site earn higher rankings in Google. You need to have both a high "quantity" (amount of links from unique sources) and high "quality" (presence of targeted keywords in the anchor text) of links in order to have a substantial impact on your site's Google rankings.
In this part, we will discuss "keyword use anywhere in the title tag" as one of the important ranking factors pointed out and discussed by SEO experts. According to these experts, this is the most important on-page (keyword specific) ranking factor.
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