SEO Tools and Tricks that Help You Think like a Search Spider - SEO Tools that Can Help You

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My theoretical response from Googlebot is based on a combination of things that I look at as an SEO, and tools that are freely available online to help me analyze a site. Google's assessment of your site is obviously proprietary, but there are certain things you can look for when your site is in trouble and/or if you want to get a better ranking on Google. These matters are fairly common knowledge in SEO circles. Let's break down the response a little.

Your Code is a Mess

• You have a lot of code compared with actual text (e.g., nested tables, JavaScript)
  
• Your keyword density is high compared with your competitors
  
• You're keyword stuffing
  
• Your home page looks like a doorway page
  
• You have fewer backlinks than your competitors
  
• You have poor link partners
  
• You're linking to a site that's banned
  
• Your backlink text is repetitive
  
• You have no fresh content
  
• You have duplicate content
  
• Your site is slower to download compared to your competitors
  
• You have dynamic URLs
  
• You don't have a site map
  
• Your navigation is image-based
  
• You have no ALT tags or meaningless ALT tags

The above list represents an amalgamation of variables that can affect your positioning in Google. It does not represent the full list of search engine faux pas that can be committed by unwary or unknowing webmasters (e.g., frames and Flash are not mentioned here). It's a good start though. Simply diagnosing the problem is half the battle toward getting better rankings ,and all of the above information is freely available using tools that are either Web-based or part of your browser software.

Next: Diagnostic Tools for Achieving a Better Ranking >>
 

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Comments On: SEO Tools and Tricks that Help You Think like a Search Spider

· This article covers the basics of how to diagnose your site for search engine...    · Hi Jackie,My company wants to create portal with good property search and with...    · Hi Marta,>>"...You only have 12 back links going to your home page that I...    · Thank you very much Jackie,It makes absolutely sense...you explained it very...    · Hi nice article but for one point, you talk a little about programming language, all...    · Thank you for that clarification. In fact, I'm not a programmer, so I skirted that...    · Hi Jackie,I found this article really interesting. After reading it I thought...    · Hi-Great article. I went to HTML Tidy and noticed the last version of this...    · "...and you repeat the same exact words in the linking text, which makes me think...    · HiMy e-com site was ranked 34 on Google for my industry's best keyword in January...    · Hi Jackie! Nice article, I read it attentively, that's why some questions...   >>> Post your comment now!