Removed From Google Index, and Wondering Why? - Looking Ahead

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The very worst case scenario, of course, is permanent exclusion from organic results on Google. Recovery basically means starting over, nearly from scratch. Plan a 12-18 month Overture or AdWords campaign, originally targeting the current website. Pick more specifically targeted keyword phrases initially, to keep costs down. I realize this is a high-priced keyword neighborhood. You may need to create new, perfectly targeted landing pages to lower acquisition costs.

Select a new domain name. Without reinclusion within a short period of time, the current name will continue to lose value daily.

Build a new, clean site under the new domain name. Text must be fresh, not a duplicate of the current domain. Do not duplicate site structure, filenames, or other elements that could link it to the banned name.

Gradually add organic links. Expect to take 6-12 months to acquire 1,000 related links. Continue to link to related sites over the next 18 months. Grow the site, adding one new page (250-500 words) each day.

As the new site rises in the SERPs, gradually switch the PPC traffic to the new site, and retire the current site completely. At any point in the process, if the current (old) site should reappear, it shouldn't be an undue amount of work to gradually retarget the newly acquired links to the older site. Encourage natural link text by those linking to the site. 

 If you're going to optimize at all, test it first with a safely isolated site. You're not going to be able to push the optimization envelope for quite some time. The key to long-term survival and growth will need to be the "content is king" model.

The only bright news in the picture is that the site isn't being meta-hijacked, at least not under any of the keywords I've tried (your homepage META keywords list). Google itself wouldn't encourage such a practice, and in fact will likely be glad to deal with any such offenders under the DMCA.

Next: On the Other Hand... >>
 

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Comments On: Removed From Google Index, and Wondering Why?

· :rofl: ya i agree with you . this is true !Nice article...    · thanks.Best Regards,Tiberiu Bazavanhttp://www.zettwalls.com    · I have a site which was indexed in page 5 in jan 2004. I have not made any...    · I would be very glad to help you.Plese give me your website adress in order to...    · HiFirst of all, thanks for extending your advise. The site is...    · On May 9th I was dropped completely from google as well. We had been consistently...    · Hi, google has completely dropped us from the search and we do not know why. Can...    · yes you can contact me at bazavan88@yahoo.com , or using my website cotanct form...    · Your drop from google could possibly be from bad content, meta tags or poor SEO also...   >>> Post your comment now!