Number 1 in Google - Being Worthy
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All in all, getting links requires being worthy of receiving them. It means doing things that will get people to want to link to you without you having to go out and ask for it. Because being worthy of getting a link is actually a relatively non-time-consuming task, I no longer even have a "link building strategy" in the traditional sense of going out to sites and asking for it.
In the words of one of my favorite authors, Seth Godin, "you need a purple cow." You need something that will get people to talk about you on their own, to go out and spread your message without your help or encouragement simply because what you're doing is so cool, helpful, fills such a desire, or whatever.
Indeed, it is in the quest to be worthy that you will find that marketing your entire business becomes that much easier. YouTube, despite starting after Google Video, completely trounced it. The reason for such a beating had to do with all of the voting and community aspects that got people talking about YouTube and hardly even mentioning that Google Video existed. This trouncing occurred in fact while the owners of YouTube were actually wishing fewer people would upload videos and such because bandwidth and server issues were making them broke fast.
I think you'll agree however that growing too fast is a much better problem to have than not growing fast enough (or not at all).
In fact, that is the crux of this article. Be worthy. I've given you some strategies to use to help you get there. It is only by being worthy that you'll get to the top of Google.
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