Matt Cutts Gives Talk on White Hat SEO - More Information on Setting Up
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Moving to a new IP can be a traumatic experience. Matt suggests that you do it in a particular order: first, you want to reduce your DNS time-to-live. Then back up your site and bring it up on the new IP. After that, you need to watch carefully to make sure that Googlebot and web surfers are fetching your site from its new IP address. Once that is going smoothly, you can take down the old site.
Do you need to worry if you use dynamic URLs? That depends. Matt said that Google treats URLs with a query string the same as static URLs. That’s only true if there are no more than three parameters in the URL. Or as Stephen Spencer explained writing for CNet, “you won’t take a hit in your Google rankings if you have a question mark in your URL; just don’t have more than two or three equals signs in the URL.”
What should you do if you’re moving to a new domain? Most people will do a 301 redirect. Matt suggested that it’s better to do a 301 redirect on one subdirectory, and when you see that that one is working fine, do the rest of your site. You should also write to those who have registered with your site and ask them to update their links. You should also try to standardize your backlinks: make them all either www or non-www, and do the same for the slash at the end.
On a related topic, if you do an RSS feed, you should consider what is more important: page views or loyal readers. If you want loyal readers, you should go with a full text feed; otherwise you can use a feed that gives partial content.
One tip that was sure to help those who use AdSense to make money covered how to focus the service on the right content for the ads rather than having it scan your whole site. You can use special AdSense tags. They work like this:
<!- goggle_ad_section_start ->
Put AdSense-relevant content here
<!- google_ad_section_end ->
Matt Cutts covered so much material that it’s difficult to get it all. He mentioned plans to put up at least the PowerPoint part of his presentation on his web site, if he could get approval from the appropriate people at Google. In the meantime, this information will hopefully assist you in increasing your blog’s traffic.
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