Links: Why They are of Little Value in Helping to Achieve Front Page Google Results - What Happens When a Discrepancy is Spotted
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Can you guess what happens when Google determines the average authority site took a year to build 100 links, and it finds a website that built 200 or 300 links per month in the same category? It sees these websites as trying to influence Google's search results, and applies a penalty with a dampening filter. This is what might have happened to all those websites that have disappeared from Google's index of results alltogether. Next time you get a penalty, don't continue the practice you were using. It seems it failed.
For proof of this I used a few keyword terms. Under the keyword term "tax" the sites in the top 10 results on Google's free or organic results built 100 links per year on average. For the SEO experts (cough!) under the term "search engine optimization" the average amount of links built per year is between 600 and 700.
It should be said that there are some cases in which links have been attained quickly and which have not been deemed to be trying to influence the search reults. This is usually due to reasons such as tremendous growth, offline marketing, and client satisfaction. For these reasons, such sites may rise well above the average, and should be seen as a sign of their popularity as people link to the website.
There is a huge difference between the natural link building that was started in the mid 1990s and artificial link building done by the hucksters and hacks of the online search engine optimization experts of today. Just because many concur with an idea that is wrong does not mean one should follow blindly.
This is also a direct reflection of the SEO experts fees to optimize a website. Those of us who optimize a website to Google's front pages without link building can afford to charge thousands of dollars less than those firms who build links, which usually get their clients filtered. On average it takes 15 minutes to build a link. Four links per hour is typically charged at a rate of $50.00 per hour.
Save your money for a nice Pay-Per-Click campaign; it's safer and earns revenue. If you want to toss money at an SEO, I'll be glad to help you out of it, but I'm not an "expert."
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