Links: Why They are of Little Value in Helping to Achieve Front Page Google Results - Data Manipulation
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Good question. Here's the answer. Every search engine robot is a script. It's not a real material thing one can see but a script, albeit one of over 100 parts, but still a script. Each search engine robot stores information about your website in its database. This is what is known as an index, and in it resides information useful to a search robot trying to determine who has a useful, resourceful website that complies with each search engine's quality guidelines. It also uses this information to determine which websites are trying to manipulate its search results index.
UH OH...It does what? It catches those webmasters who try to manipulate its database or results listings. It works very much like the scripts that catch retail employees stealing cash and merchandise from their employers. You might want to be sitting down to read this next part, since what I'm about to reveal will have a huge impact on the cheats in this industry, and on what may have happened to your website.
Google stores in its database a cache of your Web page at the time it indexed your website, along with a cache of your links. Now why would it store a cache of your links? Reasons include: seeing who you link to, seeing who links to you, and -- this is important -- seeing how many links a website builds over time, in relation to the amount of time it took the average authority site to build their links.
Next: What Happens When a Discrepancy is Spotted >>
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