Links: Why They are of Little Value in Helping to Achieve Front Page Google Results - How Data Mining Works
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Time to toss the covers off the scam, but first a little history. Prior to immersing myself in search engine optimization and marketing, I was an investigator for a few large retail companies. I became involved with data mining in the mid 1980s, and began accessing the Internet at the same time.
Data mining was being developed in the retail industry for what was termed "exception reports." What these were, basically, was a listing of possible frauds being committed against the retailers by its own employees. These reports were run using ASP 400s and legacy software. This legacy software was a script developed to calculate averages of all the retail stores' financial activity. Once the averages were calculated and stored in the database, another script was designed to only mine data where the was an aberration above or below the average.
So, for example if 5,000 salespeople nationwide during the hours of 8:00 PM to 9:00 PM only rang an average of one return transaction per hour, anyone who rang three, four, or more in that same time hour could be a possible cause of internal loss. This was not, and is not, conclusive evidence to judge the offender guilty of a crime; it was more of a tool to stop the hemorrhaging caused by internal theft, a direction indicator so to speak.
You're probably thinking, "What does a bunch of employees who steal have to do with links to my website?"
Next: Data Manipulation >>
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