Link Google AdSense to Analytics to Increase AdSense Revenue

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If you have not linked your Google AdSense account to your Google Analytics account, you are missing a lot of opportunities to increase your own Google AdSense revenue. This article will show you how to do this and stop leaving money on the table.

This feature was actually released one year ago and published in the Google AdSense blog.

This tutorial will illustrate how to get the maximum use out of the information provided by integrating your AdSense account into your existing Google Analytics (GA) account. The objective is to use the information gathered to formulate an effective Google AdSense marketing strategy that could increase earnings.

Basic Requirements

You need to satisfy the following requirements below to link your AdSense and Analytics accounts:

1. You are a registered Google AdSense publisher. In this case, you are publishing Google ads in your website content.
   
   
2. You have an existing Google Analytics account for all of the websites with Google ads on them. 
   
   
3. Your blog/website has enough posts and potential traffic to be considered worth optimizing (see details below). This requirement is, however, optional.

Note that this information can be highly beneficial for those AdSense publishers that are already publishing lots of content on their blogs/websites, and that are starting to earn some Google ad revenue.

This integration can provide lots of data which cannot be seen or easily managed by a normal/independent Google Analytics and Google AdSense report. If your website is still new, the information may not be as meaningful, because your website still needs to do a lot of marketing work to publish content and attract traffic.

Linking both accounts (AdSense and Analytics) can be highly useful for optimizing both your traffic and Google AdSense income. This technique is particularly useful for a medium-sized, fairly established blog. Based on experience, optimizing for Google AdSense and traffic (obtained from analytics reports) will take the following stages (revenue and traffic estimates are for reference guides only):

 

If your website or blog is new, you will need to work on the first three stages before linking Google Analytics and AdSense can be highly beneficial.

For example, in the screen shot above, you need to have at least 40 high quality posts/unique URLs before you can integrate both your AdSense and Analytics account together. The target of 40 posts may vary depending on your style and commitment. In my experience, I consider this many posts to be a sign of a fairly established blog. Again, you can linked both accounts at any time, even if your blog is new, but your data and results may not be as meaningful if you have a fairly established blog.

Next: Getting Started >>
 

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