Google Optimization
  Home arrow Google Optimization arrow Keywords in Domain and Links as Google...
SEO Chat Forums  
Choosing Keywords  
Google Optimization  
Link Trading  
MSN Optimization  
Search Engine News  
Search Engine Spiders  
Search Optimization  
Web Directories  
Website Marketing  
Website Promotion  
Website Submission  
Yahoo Optimization  
SEO Tools
Adsense Calculator
AdSense Preview
Advanced Meta-Tags
Alexa Rank Tool
Check Server Headers
Class C Checker
Code to Text Ratio
CPM Calculator
Domain Age Check
Domain Typos
Future PageRank
Google Dance
Google Keywords
Google Search
Google Suggest
Google vs Yahoo
Indexed Pages
Keyword Cloud
Keyword Density
Keyword Difficulty
Keyword Optimizer
Keyword Position
Keyword Typos
Link Popularity
Link Price Calculator
Meta Analyzer
Meta Tag Generator
Multiple Link Popularity
Page Comparison
Page Size
PageRank Lookup
PageRank Search
Robots.txt Generator
ROI Calculator 
S.E. Comparison 
S.E. Keyword Position 
Site Link Analyzer 
Spider Simulator 
URL Redirect Check 
URL Rewriting 
Mobile Linux 
APP Generation ROI 
IBM® developerWorks 
SEO Weekly Newsletter
 
Developer Updates  
Free Website Content 
 RSS  Articles
 RSS  Forums
 RSS  All Feeds
Write For Us Get Paid 
Request Media Kit
Contact Us 
Site Map 
Privacy Policy 
Support 
 USERNAME
 
 PASSWORD
 
 
  >>> SIGN UP!  
  Lost Password? 
GOOGLE OPTIMIZATION

Keywords in Domain and Links as Google Ranking Factors
By: Codex-M
  • Search For More Articles!
  • Disclaimer
  • Author Terms
  • Rating: 4 stars4 stars4 stars4 stars4 stars / 14
    2010-02-03

    Table of Contents:
  • Keywords in Domain and Links as Google Ranking Factors
  • Testing Keywords in Domain as a Ranking Factor
  • Keyword-focused anchor text in internal links
  • Analysis and Results for Keyword-Focused Anchor Text in Inbound Links

  • Rate this Article: Poor Best 
      ADD THIS ARTICLE TO:
      Del.ici.ous Digg
      Blink Simpy
      Google Spurl
      Y! MyWeb Furl
    Email Me Similar Content When Posted
    Add Developer Shed Article Feed To Your Site
    Email Article To Friend
    Print Version Of Article
    PDF Version Of Article
     
     
    ADVERTISEMENT


    Keywords in Domain and Links as Google Ranking Factors


    (Page 1 of 4 )

    This is the third part of an article series that examines and verifies the important factors for ranking in Google. The factors we will examine in this part include keyword use in the domain name and keyword-focused anchor text in internal links.

    There are other important factors, of course, that will be examined in future articles. These include “geo-targeting factors” which have already been discussed in a previous article here on SEO Chat. 

    Other things that are self-explanatory and known to have positive effects on one's Google ranking include adding “unique and substantive content on the page” (remember that “content is still king”). There is no need to verify this factor because it is essential that all web pages provide value to users by having unique and useful content.

    Keyword Use in the Domain Name

    Keyword use in the domain name has been a hot issue for a while now; there's an ongoing debate as to whether it is an important ranking factor in Google. I can remember that SEO experts used to say that it is NOT actually the keyword use in the domain name which is contributing to rankings. Rather, since there is a high probability that hyperlinks will use the domain name as the anchor text, keyword use in the domain name leads directly to lots of inbound links that use the keyword in the anchor text. Keyword use in the anchor text is the most important ranking factor in Google according to the latest survey conducted by SEOMoz. I verified that this was true in the first part of this article series.

    For example, in high quality directories or other websites, many webmasters and even bloggers still prefer to link to the domain using the domain name, like this:

    <a href="http://www.seochat.com">http://www.seochat.com</a>

    The hyperlink anchor text for the above link would look like this: http://www.seochat.com

    This contains the important keyword “SEO.” It will be interesting to examine the probability of ranking pages in Google containing keywords in the domain name. When we have the data, we will learn whether or not the expert opinions are true.

    More Google Optimization Articles
    More By Codex-M


     

    GOOGLE OPTIMIZATION ARTICLES

    - Google Analytics: Benchmarking Analysis and ...
    - Fight Negative Reviews with Positive Action
    - Link Google AdSense to Analytics to Increase...
    - Improving Onsite SEO: Tips from Google
    - Google SEO: Keyword Research, Link Building,...
    - Google Search Engine Optimization Tips: SEO ...
    - Dealing with Google Blogger Duplicate Conten...
    - Google Analytics Conversion Rate Analysis
    - Google Webmaster Tools Feature Update and Re...
    - How to Improve Your Click Through Rate in Go...
    - More Onsite SEO from Google SEO Report Card
    - Onsite SEO Checklist from Google SEO Report ...
    - Average Page Load Time of Top Ranking Websit...
    - Beyond Keywords: Increase Your Google AdSens...
    - How to Increase Google AdSense Revenue



     
    Close this advertisement



    © 2003-2010 by Developer Shed. All rights reserved. DS Cluster 8 Hosted by Hostway
    For more Enterprise Application Development news, visit eWeek