I Thought Florida was a State? - Side-Effects and Suspicions
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Side-Effects
The search engine forums are bustling with complaints of non-spammers who are very opposed to this latest update. For example, I read a post by a San Jose DJ. His site is entirely dedicated to the DJ services he provides, no pretense whatsoever. In fact, his domain name is sanjosedj.com, you can’t be much more direct than that!. Anyone getting hitched in San Jose should have no trouble finding a DJ you would think. And that’s exactly how it was. No longer.
Apparently, his site was just too good to be true. It is what has been termed “over-optimized”. Now it is a very very small possibility that this site is employing some advanced method of spamming, but if you visit it, you may decide otherwise. This site - along with countless other small business sites – is directed to one purpose alone, and is very optimized to be located for that specific purpose.
The precise workings of the filter are not yet known, and probably never will. At this point, it appears that only certain keywords trip the filter. If your page is saturated with one of those keywords, then you can watch your ranking plummet!
Suspicions
Naturally, people are very spiteful and suspicious of this update. Many believe it is a simple push for adwords. This will force small businesses to bid on rankings for these keywords just to stay alive. Many now doubt the long-acclaimed chivalry of our champion search engine.
This seems to not be the case however. This is just Google’s way of policing the web, ensuring honesty, adherence to rules, and relevant searches. So, this begs the question: how can we live with such stringent policies? How can you and I still obtain high ranking in Google?
Next: Workarounds >>
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