How to Track Conversion Rates in Google Analytics - Monitoring and measuring conversion rate
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As defined at the beginning of this article, your conversion rate is the number of successful transactions divided by the total number of unique visitors.
The "Successful transaction" data is taken as the number of "goals" achieved in Google Analytics. So for the example above, let us say we have the following statistics:
Total number of unique visitors to the website (in a one month period) = 3458
Total number of goals (those visitors that reach the download page) reported in Google Analytics = 50
Then the conversion rate of the movie download website is around:
% Conversion rate = (50/3458) x 100% = 1.45%
To view the reports on goals/conversion in Google Analytics, do the following:
Step 1: Log in to Google Analytics
Step 2: In the dashboard, select the website you are monitoring and click "View report."
Step 3: Click "Goals."
By following the steps, you can gather and track conversions to measure the success of your website in selling products or offering services.
Google Optimization 
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