How to Steal to the Top of Google, part 1 - Handling navigation
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But wait!
Most sites are designed so that the navigation of the site is from links or graphics in a table on the left hand side of the page. This is another big mistake. You see, Google starts at the top, and goes from the top left to the bottom right. When it gets into a table cell, it checks out everything in that cell before going to the next one.
That means that if your site's navigation bar is on the left hand side, Google is going to see all of your navigation links before it sees any of your content. So let's extend the opimization of your site just a little "farther down."
What you want to do is alter things a bit. The first thing that Google will see is of course your title tag, set to your key word/phrase. Then it will see your site's graphic, set as a background image, with the alt text set to your key word/phrase. On top of that image, wrapped in <h1> tags, is (again) your key word/phrase.
Next, below that, is your content. Google will go through your content first, and then in a table cell next to the content on the right is your navigation menu.
Your navigation menu shouldn't be at the top (as it is with our example site), or on the left (as it is with most sites). You want your site to be navigated on the right. And, of course, your navigation links are text links, not graphic images.
Yes, I know that you can have cool mouseover effects. But you know what, I've yet to see a study that says those things result in more sales, longer visits, or even a site that is easier to navigate.
Yes, they look pretty, but text links are just as easy to navigate and will get you ranked higher. Getting you ranked higher will get you more visitors, which is likely to get you more people that stay longer -- and that is more likely to get you more sales. Knowing this, do you really want mouseover graphic based links?
In part two we will talk about how to get your site listed by Google in under 24 hours, and at the same time, you will also give your brand new site an instant boost to its page rank.
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