How to Steal to the Top of Google, part 1 - Better than imitation
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But wait!
You will never get into the top spot if all you do is copy the top person. You want to take a look at the top person and then do things better than they are doing them.
Allow me to demonstrate.
If you take a look at the page source of the number one ranked site you do not see the words "Dog Training" wrapped inside of <h1> tags. This is very good for us! We can already utilize "on page" optimization techniques to make our page more likable to not only Google, but Yahoo and MSN as well.
In fact, if you take a look at the page, they aren't using header tags (<h1>, <h2>, <h3>, and so on) at all. You can read my own article, Google Optimization Secrets From The Trenches, and get the full "low down" on why you absolutely want to be using header tags with your site.
Another "insider" technique concerns the title tag. Most people make the mistake (and our example site did as well) of putting their website name in the title tag area. This is a huge mistake. Instead, the only thing that goes into the title tag is the keyword phrase -- or at the most, three keyword phrases -- that you are optimizing upon.
In other words, a Web page with a title tag of only "Dog Training" will be more optimized than our example page, because it has so much other "stuff" in there.
Our example site is making the same mistake with their main Web page graphic. First, there are other things above it, and second, the alt text has other stuff (not much, but some) besides the phrase "dog training."
You see, the sooner that Google sees the relevant keywords, and under a greater number of different circumstances, the better you'll rank.
The absolute ultimate way to have the top of your page (one of the most important areas as far as Google is concerned) tightly optimized is like this:
- Your title tag includes only the keyword on which you're focusing.
- The very top of your body has your Web page graphic set as the background of a cell. The alt text is set only to the key word/phrase on which you are focusing (in our case, "Dog Training").
- In that cell with the background image you have, wrapped in <h1> tags, your key word/phrase.
That does make you pretty keyword dense at the top of the page ... but that's what Google wants to see. That's one of the ways it determines that your site is narrowly targeted to the key word/phrase in question.
Next: Using the key phrase in your content >>
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